Brokerage Ops

AI operations layer for commercial real estate brokerages.

Truvo Brokerage Ops turns calls, emails, documents, listing updates, and critical dates into clean back-office workflows your brokers and admins can actually use.

Live with WCRE across listing intake, Kylie voice leads, contact review, marketing handoffs, and calendar workflows.

The problem

Brokerage operations break in the handoff.

Brokers work from calls, emails, PDFs, texts, and meetings. Admin teams are left chasing missing fields, updating calendars, tracking marketing requests, and cleaning up records after the fact.

Listing updates buried in broker emails

Executed agreements missing marketing instructions

Voice leads without summaries or broker assignment

Lease expirations and closing dates tracked manually

Documents uploaded without structured metadata

CRM records falling behind real deal activity

What it does

Truvo sits between the work and the system of record.

Every stage — capture, review, execute — runs with your team in the loop, not bypassed by it.

Capture

  • Voice leads
  • Broker emails
  • Listing agreements
  • Deal updates
  • Documents
  • Opportunity notes

Review

  • Lead summaries
  • Matched properties
  • Missing information
  • Broker assignment
  • Admin action queue
  • Kylie audit trail

Execute

  • Listing updates
  • Contact creation
  • Follow-up reminders
  • Calendar sync
  • Marketing handoff
  • Opportunity archive

Core workflows

Five workflows that run without admin follow-up.

Kylie voice lead capture

Inbound calls answered, callers qualified, property-matched, and summarized. Call summaries routed to broker review queue. Nothing handled manually.

Email-to-portal execution

Broker emails parsed, matched to the right listing, and flagged for missing information. Supported updates prepared or completed. Broker inbox becomes an input, not a backlog.

Listing intake and marketing handoff

Fully executed listings structured into marketing fields: signage, photography, platform, budget, billing entity, and invoice reminder timing. Admin teams get clean handoff without chasing brokers.

Critical date and calendar sync

Closing dates, lease expirations, and invoice reminders captured from agreements and synced to the operating calendar. No more manual tracking or missed triggers.

Opportunity archive for lost or inactive leads

Dead or inactive opportunities archived with full market intel and follow-up context preserved. Pipeline stays clean. Nothing lost when a deal goes cold.

Operating surfaces

Truvo Brokerage Ops — Kylie lead review queue
Kylie lead review queue
Truvo Brokerage Ops — Listing intake and pipeline
Listing intake and pipeline
Truvo Brokerage Ops — Marketing handoff panel
Marketing handoff panel
Truvo Brokerage Ops — Critical dates and mission control
Critical dates and mission control

Not a CRM

Most CRE platforms assume the CRM is clean. Truvo assumes the work happens somewhere else first.

Buildout, AscendixRE, ClientLook, Salesforce, and Apto help teams manage brokerage data. Truvo focuses on the execution layer around that data: intake, cleanup, routing, reminders, review queues, and admin handoffs.

The wedge

Truvo Brokerage Ops is not a CRM replacement. It is the AI back-office execution layer for CRE firms whose real work still happens across email, PDFs, calls, spreadsheets, calendars, and half-used CRMs.

Proof in production

Built around real brokerage workflows.

WCRE is the flagship operating proof case. Truvo is using this deployment to validate the workflows that generalize across regional CRE brokerages.

Listing intake and fully executed listing notifications

Broker-owned listing updates

Kylie voice lead capture and review queue

Property-matched call summaries

Marketing, signage, and billing handoff fields

Calendar reminders for operational dates

Admin visibility with broker-specific access controls

Who it serves

Three roles. One operating layer.

Managing principals

  • Reduce admin bottlenecks
  • See what is moving
  • Capture missed listing and lead intelligence

Ops-admin

  • Stop chasing listing details manually
  • Track marketing and billing triggers
  • Keep reminders and dates current

Brokers

  • Email Kylie instead of hunting through forms
  • Capture call leads without retyping notes
  • Archive dead opportunities without losing context

Map the workflows your brokerage should stop handling manually.

Best fit for independent and regional CRE brokerages with 3–30 brokers and active admin/marketing handoff work.